Campaign - 4/27/23
Embodying the plurality of India’s skills, the silhouettes of the Dior Fall 2023 collection are revealed through poetic, powerful shots, underscored by an entrancing interplay of light and shadow. In the heart of the city of Udaipur, the jewel of Rajasthan, the looks are staged in a dreamlike decor, reflecting the sumptuous beauty of the local palaces and temples.
The vocabulary of traditional Indian dress is expressed through a series of outfits in shimmering shades of silk, while long monochrome tunics distinguished by minimalist lines exalt the graphic purity of black and white. Elements of Indian landscape and imagery are evoked by bold prints that are transformed into precious embroidery – embellishing dresses, tops and the iconic Dior Book Tote bag –, conveying Maria Grazia Chiuri’s fascination with these exceptional techniques and such a wealth of textile traditions. A captivating odyssey, perpetuating the passionate ties forged by the House of Dior – from its first show in 1947 – with this fascinating country, an endless source of inspiration.
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