New products / Campaign - 11/19/24
Once again this season, Giorgio Armani Neve returns with a series of activities in spaces specially reimagined to showcase the collection.
For Autumn/Winter 2024/25, the women’s garments and accessories are in cool, pearly shades, while for men, dense notes of navy blue and chocolate are the seasonal hues.
The selection, designed for every moment of a mountain holiday, is complemented by accessories, helmets, visors, skis and snowboards.
Among this year’s initiatives, select Giorgio Armani boutiques around the world—including Milan, London, Munich, Paris, St. Moritz, Tokyo, Chengdu, Chicago, and Boston—will feature windows with sculptural white walls inspired by arctic landscapes, silver metal elements, and striking, minimalist block- style wooden furniture.
In St. Moritz, the concept will extend into the interior of the store. Like last season, the project will involve the iconic high-altitude panoramic terraces of Alpina Hutte in St. Moritz and Ideal 1850 in Megève, with custom-designed tables, chairs, and tableware on display.
Staff in specially created uniforms will serve cocktails and Armani/Dolci chocolates. In St. Moritz, an exclusive event at the end of January, during peak ski season, will provide an immersive and unique Giorgio Armani experience.
As part of this initiative, Giorgio Armani and One Ocean Foundation renew their collaboration with a research project aimed at raising awareness of the interconnection between mountains and sea, with a particular focus on pollution and the impact of climate change.
This project has led to the first comprehensive mapping of glacier contamination across the Alpine region.
Photos by Ryan McGinley
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