New products / Campaign - 11/22/24
This season, BOSS showcases its merino wool offering as the perfect holiday gift. With a focus on craftmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham.
The style icon is shown wearing key pieces, including crewneck and rollneck sweaters in assorted hues, like navy blue, brown, and camel.
Additional pieces from the gifting assortment feature cold-weather accessories such as scarves and beanies, as well as ultra-fine knitted tops, polos, and cable-knit jumpers, in luxe, soft merino wool and other warming, winter-ready fibers.
The color palette includes a range of smoky to light greys, as well as timeless black and beige tones, that can be worn across multiple seasons. The visual treatment of the pieces uses dramatic lighting and festive gold backgrounds to put a literal spotlight on selected styles, rendering them ideal as seasonal presents.
As the holidays approach, BOSS aims to encourage consumers to engage more deeply with the brand to discover, shop, and gift its sophisticated range of 24/7 lifestyle products. With this in mind,
BOSS fans are invited to enjoy an immersive virtual experience that brings the festive spirit to life and lets them discover products that include styles from the holiday collection alongside top gifting items. This allows consumers to explore the curated product selection in a gamified environment, simplifying and infusing the process of finding the perfect gift with a bit of fun.
With a simple click, they can explore items from the menswear, womenswear, footwear, accessory and fragrance collections, view product details, and add items to their cart. Pieces range from an evening dress to a merino wool sweater, sneakers, handbags, and fragrances, among others.
Additionally, they will have the opportunity to participate in a raffle. HUGO BOSS XP members who have downloaded and signed in to the mobile application can double their chances of winning, adding further excitement to the festive season.
“At BOSS, we’re constantly finding new ways to establish closer connections with our consumers, whether through innovation, state-of-the art tech, contemporary style, or a combination of all three. We strive to be at the forefront of modern retail experiences.
That’s why this immersive virtual world adds a fresh spin to the retail experience and aims to offer our audience something new and entertaining to their associations with the brand,” said Nadia Kokni, SVP of Global Marketing and Brand Communications at HUGO BOSS.
The merino wool offering will be available from November 22, 2024, at BOSS stores worldwide, on boss.com, and through wholesale partners.
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