时装品牌 - 11/8/21
Embracing the joyful spirit of the season, the new global campaign is a celebration of the return to festive dressing through the brand’s rich heritage of style. From family gatherings to celebrations with friends, each holiday moment is an opportunity for occasion dressing and personal styling. The campaign, featuring Chef Mory Sacko and his family; among other families, showcases the new holiday collection for women, men, and kids, is a statement in the joy of dressing up again.
The optimism and charm of the season expands to Ralph Lauren’s retail touchpoints as the brand welcomes consumers to experience the world of Ralph Lauren through a holiday lens with unique brand activations. From specialized regional events to pop-up hospitality offerings, guests will share meaningful moments with the brand throughout the special season.
Experiential Consumer Activations
Starting in November, Ralph Lauren will create surprise and delight moments in select cities including San Francisco and La Jolla by hosting a series of Holiday-themed Drone Light Shows. The shows will be comprised of hundreds of synchronized and illuminated drones that will create visual formations in the sky.
In December, Polo will go on the road with the Polo Mobile Pop Up Shop, visiting key cities to offer unique, customized gifts from the Create-Your-Own program.
Additionally, family, friends and loved ones will be invited to experience together the holiday-themed Ralph Lauren lifestyle through captivating décor and hospitality offerings throughout retail stores around the world. From extravagant facades in New York, London, Paris and Munich to Ralph’s Coffee trikes offering festive treats and hot chocolate, customers will be immersed in this occasion to celebrate. In addition, branded complimentary car services to and from select stores and bespoke gift-wrapping services will be provided to encourage effortless holiday shopping.
A New Way to Shop
Continuing the Company’s emphasis on digital, The RL Virtual Experience - the Company’s groundbreaking hybrid brick-and-mortar and digital shopping experience – allows consumers around the world to virtually step into Ralph Lauren’s elegant and iconic retail spaces in New York, Beverly Hills, Aspen, Paris and Hong Kong, amongst others.
The virtual store will feature the newest Holiday collections, along with antique and vintage offerings, all shoppable from the comfort and safety of home.
The Perfect Holiday Gift
An array of timeless Ralph Lauren icons for the whole family will be offered this season, including classic Polo shirts, luxurious cable-knit cashmere sweaters, and the new colorways and prints for the Custom Packable Jacket from the Create-Your-Own program. Consumers will have the ability to fully customize an insulated outerwear piece for a one-of-a-kind gift. Each jacket is made-to-order and uses recycled nylon and polyester fabrics, as well as recycled down alternative insulation.
On the Polo App in the US, ‘7 Days, 7 Decks’ will excite and engage our most loyal fans with seven unique limited- edition Skateboard decks featuring the iconic Polo Bear, dropping during the first week of December.
The optimism and charm of the season expands to Ralph Lauren’s retail touchpoints as the brand welcomes consumers to experience the world of Ralph Lauren through a holiday lens with unique brand activations. From specialized regional events to pop-up hospitality offerings, guests will share meaningful moments with the brand throughout the special season.
Experiential Consumer Activations
Starting in November, Ralph Lauren will create surprise and delight moments in select cities including San Francisco and La Jolla by hosting a series of Holiday-themed Drone Light Shows. The shows will be comprised of hundreds of synchronized and illuminated drones that will create visual formations in the sky.
In December, Polo will go on the road with the Polo Mobile Pop Up Shop, visiting key cities to offer unique, customized gifts from the Create-Your-Own program.
Additionally, family, friends and loved ones will be invited to experience together the holiday-themed Ralph Lauren lifestyle through captivating décor and hospitality offerings throughout retail stores around the world. From extravagant facades in New York, London, Paris and Munich to Ralph’s Coffee trikes offering festive treats and hot chocolate, customers will be immersed in this occasion to celebrate. In addition, branded complimentary car services to and from select stores and bespoke gift-wrapping services will be provided to encourage effortless holiday shopping.
A New Way to Shop
Continuing the Company’s emphasis on digital, The RL Virtual Experience - the Company’s groundbreaking hybrid brick-and-mortar and digital shopping experience – allows consumers around the world to virtually step into Ralph Lauren’s elegant and iconic retail spaces in New York, Beverly Hills, Aspen, Paris and Hong Kong, amongst others.
The virtual store will feature the newest Holiday collections, along with antique and vintage offerings, all shoppable from the comfort and safety of home.
The Perfect Holiday Gift
An array of timeless Ralph Lauren icons for the whole family will be offered this season, including classic Polo shirts, luxurious cable-knit cashmere sweaters, and the new colorways and prints for the Custom Packable Jacket from the Create-Your-Own program. Consumers will have the ability to fully customize an insulated outerwear piece for a one-of-a-kind gift. Each jacket is made-to-order and uses recycled nylon and polyester fabrics, as well as recycled down alternative insulation.
On the Polo App in the US, ‘7 Days, 7 Decks’ will excite and engage our most loyal fans with seven unique limited- edition Skateboard decks featuring the iconic Polo Bear, dropping during the first week of December.
Designer:
Ralph Lauren
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