Maison - 2/17/22
ÀCHEVAL is honored to announce a new strategic partner and investor, Arthur Madrid, co-founder of leading metaverse, The Sandbox. This marks an exciting new step for the brand into the virtual world to connect physical fashion with digital and bridge the gap between the fashion industry and the metaverse.
The ÀCHEVAL metaverse experience will introduce a wide range of NFTs linked to physical products. This will allow consumers to enter the ÀCHEVAL universe with an immersive Pampas world alongside a shopping experience geared towards generation Z consumers connecting the real world and the metaverse and amplifying the brand experience.
“I believe ÀCHEVAL is an innovative fashion brand mixing my passion for horses, Polo and technology.”
“Sofia and Lucila are two talented women that are inspiring a new generation of fashionistas, where every piece will be a collectible and introducing a new kind of ownership merging digital goods with their physical twins,” Arthur Madrid.
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