K-Way® opens its very first ski resort store in Chamonix, strengthening its global presence

K-Way®, the ultimate rainwear brand – classic, contemporary, technological, and functional – opens the doors to its first ski resort store at 2 Rue du Dr Paccard, in Chamonix. This opening adopts an innovative format inspired by the new concept for future stores worldwide. 

A true showcase that reflects the distinctive values of the brand in the details of the design, blending functionality and elegance. The store spans 90 square meters across two levels, with a minimalist style that subtly highlights the products. Wooden and steel elements create a refined and decidedly modern atmosphere. Cool, neutral tones contrast with the colorful collections.

The location stands out for its position in the heart of Chamonix. The opening is strategically timed for the winter season and the start of ski season.

With this new opening, K-Way® continues its successful expansion and now has 119 standalone stores in the EMEA region and Asia. Adhering to a unified and innovative concept across all its projects, K-Way® stores maintain a strong visual and functional identity, which is reflected both in the space layout and the selection of materials. 

The next flagship store to follow this consistent approach will open in early 2025 on King's Road in London, one of the most iconic fashion destinations in the British capital. This important milestone precedes the re-opening of the Milan flagship on December 20 th .

With its 60 th anniversary celebrations on the horizon, the new store openings are a key element in the brand’s growth and innovation journey, looking to the future while staying true to its core values.