Culture / Maison - 5/4/20
Domesticity and the definition of one’s own space crafted through objects and actions are part of the LOEWE ethos as molded by creative director Jonathan Anderson. Today, domesticity is a social and societal necessity.
As large slices of the world population are invited to #stayhome, Jonathan Anderson created the concept LOEWE EN CASA, turning a forcedly shared
situation into an occasion of actual and factual enrichment.
LOEWE EN CASA unfolds as a series of online events, talks and workshops taking place through Instagram LIVE for everyone to enjoy in the domesticity of their own space. Paced in regular appointments throughout the week, it celebrates craft, innovation and artistic expression exploring the words and the work of collaborators involved in the LOEWE cultural projects and the finalists of the LOEWE Craft Prize. The range of subjects runs from metalwork, weaving, ikebana, goldsmith and ceramics to furniture-making, woodcraft, metalsmith and textile making.
LOEWE EN CASA merges the theoretical and the practical, curiosity and manuality, encompassing studio tours, craft demonstrations, Q&A sessions. Just like the Loewe identity is prismatic, so the project approaches the art of making —which is what craft and innovation essentially are about— from multiple angles, ultimately illuminating the gap between what the mind can conceive and the hand achieve.
The modernity of craft, which is one of the pillars of Jonathan Anderson’s vision, is demonstrated in the making.
The ongoing list of involved personalities includes: Koichi Io; Sophie Rowley; Irina Razumovskaya; Idoia Cuesta; Julian Watts; Adi Toch, who’ll be showing the
temporary make-shift studio she’s built in her home to allow her to keep working; Jim Partridge & Liz Walmsley in conversation about working and living together; Giovanni Corvaja holding a tour of his home laboratory-style studio where he combines ancient ideas of alchemy with cutting edge technology; Ikebana artist Watarai demonstrating the Japanese art form, working with flowers, twigs, branches and plants to create unique pieces.
Open in format and in content, LOEWE EN CASA is a work in progress, celebrating the humanity and humanism of the handmade.
#stayhome
As large slices of the world population are invited to #stayhome, Jonathan Anderson created the concept LOEWE EN CASA, turning a forcedly shared
situation into an occasion of actual and factual enrichment.
LOEWE EN CASA unfolds as a series of online events, talks and workshops taking place through Instagram LIVE for everyone to enjoy in the domesticity of their own space. Paced in regular appointments throughout the week, it celebrates craft, innovation and artistic expression exploring the words and the work of collaborators involved in the LOEWE cultural projects and the finalists of the LOEWE Craft Prize. The range of subjects runs from metalwork, weaving, ikebana, goldsmith and ceramics to furniture-making, woodcraft, metalsmith and textile making.
LOEWE EN CASA merges the theoretical and the practical, curiosity and manuality, encompassing studio tours, craft demonstrations, Q&A sessions. Just like the Loewe identity is prismatic, so the project approaches the art of making —which is what craft and innovation essentially are about— from multiple angles, ultimately illuminating the gap between what the mind can conceive and the hand achieve.
The modernity of craft, which is one of the pillars of Jonathan Anderson’s vision, is demonstrated in the making.
The ongoing list of involved personalities includes: Koichi Io; Sophie Rowley; Irina Razumovskaya; Idoia Cuesta; Julian Watts; Adi Toch, who’ll be showing the
temporary make-shift studio she’s built in her home to allow her to keep working; Jim Partridge & Liz Walmsley in conversation about working and living together; Giovanni Corvaja holding a tour of his home laboratory-style studio where he combines ancient ideas of alchemy with cutting edge technology; Ikebana artist Watarai demonstrating the Japanese art form, working with flowers, twigs, branches and plants to create unique pieces.
Open in format and in content, LOEWE EN CASA is a work in progress, celebrating the humanity and humanism of the handmade.
#stayhome
Designer:
Loewe
PARTAGER
