Campaign - 10/10/24
For more than 30 years, Ralph Lauren has been committed to raising awareness in the fight against cancer. Today, The Pink Pony Initiative, the Company’s worldwide initiative in the fight against cancer, supports programs for research, screenings, early diagnosis, treatment, education and patient navigation.
Ralph Lauren’s 2024 Pink Pony campaign and collection aims to inspire consumers to be proactive about their health, including preventative cancer care with a new campaign entitled, “Live Well. Be Well.”.
Rooted in the spirit of an active lifestyle, the campaign spotlights the stories of cancer survivors including college lacrosse player Chad Palumbo, author and basketball player Ronnie Laughlin, U.S. boxer Daniel Jacobs, model and rock climber Ash Foo, yoga teacher Mary Lou Burkhardt and skateboarder Cade Thompson.
Showcasing a holistic approach to healthy living and accessible wellness, these stories authentically reflect Ralph Lauren’s values of preventative care and community.
Refreshed in a youthful and energetic new black and pink palette, the 2024 Pink Pony collection aims to engage the next generation of consumers and features a sporty selection of men’s, women’s, children’s and accessories including a limited-edition hard goods capsule with fitness equipment brand Bala.
The Ralph Lauren Pink Pony x Bala capsule is an exclusive product line that blends iconic style with everyday movement – it empowers wellness pursuits and bridges the gap between style, activity and cancer awareness.
Made to encourage small, consistent steps toward a more active lifestyle for all, the line of accessible fitness products features the renown Bala Bangles, a play mat, jump rope and boxing gloves.
In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale of the classic Pink Pony Twill Ball Cap and the Pink Pony Cashmere Hoodie and 25% of the purchase price of all other products in the Pink Pony collection, including the Ralph Lauren Pink Pony x Bala capsule, to the Pink Pony Fund or to a network of international cancer charities.
Within the United States, donations from Pink Pony benefit the Pink Pony Fund of The Ralph Lauren Corporate Foundation. All items will be available globally starting September 26th in select Ralph Lauren retail stores, on RalphLauren.com, at Macy’s and in select global wholesale stores.
Throughout the year, the Company will feature a series of activations to raise awareness and funds for Pink Pony around the world, including in-store activations as well as integration in Ralph Lauren’s iconic sports partnerships like Wimbledon and the US Open.
In celebration of Pink Pony, for the month of October, Ralph Lauren restaurants and Ralph’s Coffee shops globally will offer signature Pink Pony items with 100% of the purchase price going to support the Pink Pony Fund or a local cancer organization.
The specially crafted dessert, the “Pink Grapefruit Tart with Acacia Honey Cream Filling & Champagne Sorbet” will be available at The Polo Bar in New York, RL Restaurant in Chicago, Ralph’s Paris and The Bar at Ralph Lauren in Milan.
Ralph’s Coffee shops around the world will offer a signature pink “Beet Latte” in addition to offering Pink Ralph’s Coffee logo sleeves on all drinks. The Company’s flagship stores in New York, Chicago, Beverly Hills and Seoul will light up their facades in pink.
Leading into the month of October, Ralph Lauren looks forward to the opening of The Ralph Lauren Center for Cancer Prevention at the University of Southern California, Norris Comprehensive Cancer Center (USC Norris) supported by a grant from The Ralph Lauren Corporate Foundation.
USC Norris, a part of Keck Medicine of USC, will be the first Ralph Lauren Center for Cancer Prevention on the West Coast, deepening our commitment to reaching more patients and communities that are fighting cancer by offering preventative services, treatment options and hope.
Pink Pony is a cornerstone program for the Company that is deeply rooted within the fabric of Ralph Lauren’s culture. It brings together all facets of the business around a central cause, from employees who raise awareness by participating in global Pink Pony Walks and fundraising and volunteering events, to our customers who give back through their purchases and donations.
For more information on Ralph Lauren’s commitment to cancer care, please visit: Pink Pony - Fight Against Cancer | Ralph Lauren.
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