Fashion house - 4/14/22
FENDI Casa opens its first flagship store in Milan, in a landmark building located in Piazza della Scala in the heart of the city, just a few steps from Brera and the fashion district.
This first inauguration represents a key component of the path started in 2021 with the prestigious partnership signed between Design Holding and FENDI, that together formed Fashion Furniture Design (FF Design),a joint venture developing the FENDI Casa world.
The boutique, which covers a total area of around 700 square metres, features 13 large windows overlooking the street. The interior design project fuses FENDI’s iconic codes and signature features, endowing the space with an elegant grandeur enshrinedin a masterful interplay of solids and voids, light and shadows, contrasting materials and elegant details. A succession of living, dining, sleeping and outdoor areas on two different floors are designed to create an immersive experience into the kaleidoscopic world of FENDI Casa, presented for the first time in one dedicatedspace.
In keeping with the Maison’s fundamental values of authenticity, uniqueness and desirability, FENDI Casa continues its collaboration with Peter Mabeo, born from the creative dialogue between the founder of the Botswana-based design studio bearing his name and FENDI Artistic Directors Kim Jones, Silvia Venturini Fendi and Delfina Delettrez Fendi. Six ’Gallery Pieces’, part of the KOMPA Collection unveiled last December at Design Miami/ 2021, adorn the entrance to the boutique and four of its windows: each piece, numbered and crafted in Botswana, explores time-honoured artisan techniques revealing a continuous connection between the past and the future. The Chichira cabinet, the efo and Lorna stools and the Foro and Shiya chairs animate the store windows. The Madua chair, originally developed from the O’Lock logo designed by Delfina Delettrez Fendi for her first FENDI collection in Autumn/Winter 2021, is on display at the entrance.
Living, reading and dining areas unfold sequentially to impart other highlights of the new collection. These include the Five sofa and armchairs designed by Marcel Wanders, the Arches table by atelier oT, and the Parsifal sofa and armchairs by Thierry Lemaire, coordinated with the Marrakesh tables designed by Toan Nguyen and the Vittoria sideboard by Cristina Celestino. The new version of the Ford dining table is paired with the Doyle chairs, and the Sandia sofa and armchairs, also by Toan Nguyen, are accompanied by Chiara Andreatti’s Astuccio Canes occasional tables. A new outdoor area, enriched by Piero Lissoni’s Sagano Collection, is proposedwithin a stimulating game of references to the inside and outside.
The following space, dedicated to the sleeping area, plays with different levels set apart by a marble floor, with the Landscape bed by studio Marcel Wanders, elegantly complemented by the Vanitoso dressing table by atelier oT, as well as a living area where the Grand Plie’ sofa and armchairs by Thierry Lemaire are matched with the Tarsia coffee tables designed by Toan Nguyen. A cosy reading nook, dominated by dimorestudio’s Roma daybed, completes the installation.
A wide selection of accessories and complementary items embellish each room, such as the new line of rugs from Yellow Sign, featuring the Maison’s iconic yellow accent, to Tiles, with the FENDI Pequin logo-non-logo striped pattern, to the elegant Karligraphy logo, designed by Karl Lagerfeld himself and offered in two versions: an all-overmacro-pattern or explosive in Big Karl.
The unveiling of the first FENDI Casa boutique will be followed by a series of international openings, including flagship stores in Miami and Shanghai, and marks the new journey of the FENDI Casa world thatbegan in 2021. As Alberto Da Passano, CEO of FF Design, pointed out, this first opening “iS Cl major milestone in the brand’S Strategic development. Situated in the heart of Milan, next to the Teatro alia Scala, one of the City's most important and representative City landmarks, the boutique is loCated in an ideal position between the world of fashion and that of design. A prestigious ShOWcaSe, enhancing the new collection while providing a unique experience for oUr CuStomers”.
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