Jil Sander is proud to announce the opening of its largest flagship to date, a new store in Tokyo’s prestigious Ginza district.

Expanding its footprint in Japan, where the brand has built a strong presence, this new door joins its 20 points of sale across the country, which amongst others, includes the Omotesando flagship and women’s and men’s shops at top department stores including Isetan Shinjuku and Hankyu Umeda.

Spanning 627 sqm over two floors, the store echoes creative directors’ Lucie and Luke Meier’s work on the coalescence of ideas, and their commitment to build durable environments, designed to wear and age well over time, integrating natural and re-used materials. 

The space features monochrome blocks of marble, brass architectural elements and timber pieces. Furniture elements are formed of recycled plastic from compact disc cases. 

The floors are carved out of stone, creating mineral, geological surfaces across two levels. Walls and staircase are made from a silver-blue travertine, rough honed or scored and textural.

This is the brand’s second store conceived in partnership with the globally-renown firm Casper Mueller Kneer, after the opening of the London Bond Street flagship store. Designed to create an intimate journey into the Jil Sander world, it is infused with the Meier’s sensitivity and attention to detail.

“We aim at evoking an emotional experience by creating spaces where you feel at ease, where the first thing you sense is the atmosphere.” – Creative Directors Lucie and Luke Meier 

Lighting is crucial to the experience. Studied to illuminate the environment as an artist’s studio, with a soft natural light, it creates an intimate setting. A dimension that feels personal and private, suggesting care and concentration. Structural balance and a sense of discovery. 

“We continue to find beauty in materials, common and sometimes overlooked situations, as well as in mineral materials such as stones and marbles, which speak of the Earth's geological time.“ – Architects Marianne Mueller and Olaf Kneer

A first for the brand, the store features an exhibition space dedicated to art installations. Here, the artwork of British sculpturer Rachel Whiteread, Bergamo II, integrates itself perfectly into the architecture of the design. 

‘It is a great honour for my work to be exhibited and to become part of the architecture in this beautifully designed flagship store in Ginza.”  - Sculpturer Rachel Whiteread

Alongside the brand’s collections across ready-to-wear, shoes, handbags, and accessories, this store will feature an exclusive capsule of silver products, only available at this location. 

An homage to Ginza, with “Gin” meaning silver in Japanese, the capsule features a selection of signature items such as The 7 Days Shirt and The Cannolo Bag, uniquely distinguished with silver accents and materials. 

The new Ginza store will also debut the brand’s new range of Fine Jewelry, an offering of distinct designs crafted in precious metals including white gold, yellow gold and diamonds.