Campaign - 4/28/23
LA COLLECTION DE SAINT-TROPEZ CELINE PRINTEMPS-ÉTÉ 2023
SAINT-TROPEZ AND HEDI SLIMANE’S FRENCH RIVIERA CYCLE.
UPON ARRIVING AT CELINE IN 2018, HEDI SLIMANE LEFT CALIFORNIA WHERE HE LIVED FOR 10 YEARS AND SETTLED IN RAMATUELLE, IN THE GULF OF SAINT-TROPEZ. FOR THE PAST 5 YEARS, THE COUTURIER HAS EXPLORED SAINT-TROPEZ AND A MORE GENERAL NOSTALGIA FOR THE FRENCH RIVIERA AS A PARALLEL TO THE SAINT-GERMAIN-DES-PRÈS CODES OF CELINE.
LA COLLECTION DE SAINT TROPEZ CAMPAIGN WAS SHOT ALONG THE FRENCH RIVIERA COASTLINE. FOR THIS OCCASION, CELINE CUSTOMIZED A VINTAGE MINI MOKE VEHICLE.
THE SMALL SUMMER BEACH CONVERTIBLE CAR ORIGINALLY DESIGNED FOR MILITARY PURPOSES, FIRST APPEARED IN 1964 AND QUICKLY BECAME A SYMBOL OF FREEDOM AND PLEASURE IN MANY SEASIDE TOWNS, ESPECIALLY IN SAINT-TROPEZ WHERE THE CAR WAS FAMOUSLY DRIVEN BY FRENCH ACTRESS AND MYTH BRIGITTE BARDOT. FOR THIS SPECIAL PROJECT, THE CAR HAS BEEN CUSTOMIZED WITH A TRIOMPHE WOODEN STEERING WHEEL, A TRIOMPHE CANVAS HOOD AND DASHBOARD FEATURING TAN LEATHER ELEMENTS, WICKER SEATS AND SPARE WHEEL PROTECTION. A GOLDEN TRIOMPHE SIGNATURE APPEARS ON THE WHEELS AND GEAR SHIFT.
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