THE WINTER POP-UP STORE IN CHINA

Dior is unveiling, in the heart of the Lake Songhua Resort in China, a unique pop-up boutique dedicated to capsules inspired by the world of skiing dreamed up by Maria Grazia Chiuri and Kim Jones. Revealed in a refined setting, combining the naturalness of wood with the purity of white, the DiorAlps women’s wardrobe is composed of snowsuits, down jackets and matching pants, alternately adorned with houndstooth, Diorstar, Mizza or Dior Oblique prints. 

These symbolic references also distinguish the iconic Dior Book Tote, boots and seasonal accessories, such as hats, scarves, sunglasses and a ski mask. For men, Kim Jones continues the dialogue initiated with the Swedish brand POC, conceiving protective equipment that merges technical innovation and aesthetic design. A vision that is also expressed through the outfits created with Descente – a Japanese sportswear specialist – and a new snowboard with ultra-contemporary graphics, the result of a new creative collaboration with AK Ski.

Promising a delicious interlude, a Dior café welcomes visitors at the foot of the slopes, while every evening a majestic ice sculpture – displaying the House’s emblems – lights up at nightfall. A celebration of the Dior dream and the magical moments of winter.