The luxury house unveils Balmain Fine Jewelry first campaign

Balmain celebrates its jewelry collections with the first campaign: a shining portfolio of images embodying a spirit of contemporary timeless beauty and audacious preciousness.

Introduced in July 2022 during Paris Couture, Balmain’s new fine jewelry collections channel the house's inclusive spirit.

Designed in Paris and crafted in the finest workshops in France, Balmain Fine Jewelry pieces are made with recycled and ethical 18k gold, conflict-free minerals, and traceable gemstones. The genderless designs are the epitome of Oliver Rousteing’s creative vision.

At the core of the collections, Balmain’s distinctively modern-yet-historic personality building upon both the potential of today’s rebellious spirit and the richness of a singular couture heritage.

The lines :

Emblem

Each of the designs is a recognizable sign of belonging alongside the many other insiders already inducted into the Balmain universe—signaling a real commitment to the universal values that this house supports.

Labyrinth

First introduced in 1970 and originally inspired by the intricate mazes that set apart France’s finest Renaissance gardens, Balmain’s historic Labyrinth pattern blends the initials of the house founder into a mesmerizing play on repetitive geometry.