大新闻 - 4/6/23
Moschino reveals its revamped store in London’s most prestigious retail hub – Mayfair. Situated, between New Bond Street and Regent Street, the store serves as the perfect destination for consumers to stop by. Carrying both womenswear and menswear along with signature Moschino accessories, all lines are showcased in an interior concept perfectly mirroring Moschino’s flagship store in Milan’s Via Della Spiga. Inside the 180-square-meter space balancing pure graphic lines and curves, Moschino’s baroque flair is highlighted by a series of bold decorative elements, transforming the shopping experience. Passersby can catch a peek of the interior design from the four wide panel store front windows. As brand tradition, spectacular seasonal displays are featured, honoring the house of Moschino.
The chic boutique is constructed with luxury materials, sophisticated color schemes, and custommade furniture. Geometric floor designs in different checkered patterns combine Botticino marble and dark green Avocado stone sourced from Brazil. Yellow-lacquered wood shelves and custom lighting bars in matte brass create a linear graphic effect. Roman columns playfully disrupt the visual rhythm with their scenic shapes and proportions additionally functioning as product displays and seating. Paying tribute to Moschino’s heritage, display tables which were firstly conceived by the brand’s founder Franco Moschino, are reinterpreted serving as the perfect carriers for the showing of seasonal accessories. The designs are the result of the juxtaposition of two different table styles and colors, elegantly completed with marble tops and golden leaf decorations.
The Moschino London Boutique opens on the 5th of April at 10:00am at 28 - 29 Conduit St, London W1S 2YB.
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