Balenciaga the Characters Campaign

Launching July 18th, 2024, a new Balenciaga campaign features brand ambassadors Isabelle Huppert and Kim Kardashian, as well as actress Naomi Watts, holding the iconic Rodeo Bag in a series of photographs by Nadav Kander.

Each star shows a facet of herself by creating a character study, sitting in a simple chair on a white seamless. She is dressed in signature Balenciaga ready-to-wear: hybrid garments, kick silhouettes, evening dresses, and Knife stilettos.

In the hands and laps of these characters sit the Rodeo Bag, crafted in exquisite calfskin with a matte finish. Its singular construction, versatile closure system, pre-worn accordion pleats, softened piping, and raw edges evoke the relaxed sensation associated with a favorite item worn daily or an heirloom passed between generations.