BALENCIAGA CITIES CAMPAIGN FEATURING NEW PHANTOM SNEAKER AND OBJECTS COFFEE CUP

BALENCIAGA CITIES CAMPAIGN
Announcing the launch of Balenciaga’s Cities series, a campaign created with photographer François Prost features ready-to-wear and accessories, along with Balenciaga’s new Phantom sneaker.
Products inspired by local and tourist loyalty to certain cities are available exclusively in Balenciaga stores in the locations that are paid homage to, while Paris-themed Cities pieces and Phantom sneakers are available worldwide. To illustrate the urban location-based nature of the series, photography and video clips show people in transit on the London Tube.
Cities in the series include Aspen, Beijing, Berlin, Busan, Chengdu, Dallas, Dubai, East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New York, Paris, Rome, Saint-Tropez, Seoul, Shanghai, Tokyo, and Venice. The campaign displays totes, caps, shirts, Furry Sandals, bombers, and hoodies featuring multiple letterman designs.

BALENCIAGA OBJECTS - COFFEE CUP
Balenciaga’s newest addition to its Objects line is a reusable porcelain coffee cup with removable, machine-washable silicone lid. The functional vessel mirrors a coated-paper and plastic disposable to-go cup, many of which are not entirely recyclable or biodegradable, and therefore build up landfills worldwide in dangerously high quantities, adding to environmental issues that affect animal, plant, and human life. 
In conjunction with the Balenciaga Cities series, each cup features a varsity-style logo, representative of the store at which it was purchased, in either black on white or white on black. Stores that offer the cups only offer them labelled with their own city, imbuing the product with a collector’s souvenir aspect. These include Bangkok, Beijing, Changsha, Chengdu, Dubai, Florence, Hong Kong, Kuala Lumpur, Kuwait City, Las Vegas, London, Los Angeles, Melbourne, Miami, Milan, New York City, Paris, Rome, Seoul, Shanghai, Singapore, Sydney, Tokyo, Toronto, and Venice.

BALENCIAGA PHANTOM SNEAKER
The Balenciaga Phantom Sneaker pieces together typified elements of a casual, everyday athletic shoe in a distinctive manner. The Phantom is composed of interlaced floating mesh layers, woven laces, and a flexible, arched sole. Showing raw edges, exposed stitching, and deliberate discoloration, the design subverts an idea of generic, all-purpose sneakers by using typically interior materials as a semi-deconstructed exterior. Each shoe is embroidered, patched, and stamped with small Balenciaga and Phantom logos on every side.