广告 - 7/23/24
July 23rd, 2024, marks the launch of a new campaign highlighting Balenciaga’s latest athletic-inspired footwear, starting with the Circuit Sneaker.
In a series of portraits by Chris Lensz, models Annabelle and Khadim wear the extremely lightweight shoes in a white and silver colorway, posing on a set evocative of archetypal domesticity.
The Balenciaga Circuit Sneaker, now available in Balenciaga stores and on balenciaga.com, reimagines a modern gym shoe with bold proportions, fusing ideal comfort with high concept. Its name refers to a continuous loop—either of athletic activity to be repeated or that which is necessary to complete an electric current.
A dynamic sole, which swells under the ball and heel, supports motion and agility, while its upper is comprised of aerodynamic vented panels and a fused eye stay.
Three different Balenciaga logomarks decorate the shoe’s exterior, illustrating the sneaker’s hybrid design.
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