STINE GOYA OPENS ITS FIRST UK FLAGSHIP STORE AT 45 BEAK STREET, LONDON

Stine Goya’s universe of colour lands in the heart of Soho, at 45 Beak Street, celebrating the opening of the brand’s first store outside of Denmark. On a mission to bring happiness and joy to audiences through colourful dressing, the Danish fashion house celebrated the store opening with a bang, welcoming key UK press and VIPs with a live-set by iconic DJ Annie Mac. 

Founded and led by Creative Director Stine Goya and her husband and CEO Thomas Hertz, the store opening comes at a time of rapid growth and the second step in the brand’s UK-focused strategy. In May 2022, Stine Goya launched a dedicated showroom space at 180 The Strand, which holds private press and buying appointments. Stine Goya is now stocked in over 400 retailers globally. 

“What a surreal feeling it is to finally fling open the doors of our very first store outside of Denmark alongside our dearest friends, and to the undeniable stylings and rhythmn of Annie Mac. We offer this new space – our London home – to the community as a place of inspiration and joy for all.” – Stine Goya, Creative Director and Founder.