ROA x Crocs

Vacation Nostalgia

Vacation as a concept came about as an expression of the desire for rest and recovery with modernity. It found its full expression with the creation of the vacation village, embedding the comforts of modern life within the healing serenity of nature. To explore how we have approached rest and recovery in the past as compared to now, we chose Villaggio Eni as the location and framework for our collaboration with Crocs. 

Villaggio Eni, in the heart of the Venetian Dolomites, was created as a Vacation Village with an idyllic vision. Perched above the valley of Borca di Cadore, local wood, concrete and stone were used to fuse modern convenience with retreat from the routines of modern life. Children and adults alike found a relaxing escape from urban life without giving up the amenities that urban life had brought. Playtime, rest and crisp mountain air helped heal ailments of both spirit and body.

We can delineate the healing properties of nature and its beauty with a modernist concept, like the vacation village, or make it unbounded with a different contemporary attitude. ROA’s core mission is to enable people to cross over freely from urban life to nature with a hybrid attitude and outlook.

ROA x Crocs formalizes the central value of rest and recovery within the experience and appreciation of nature. The result of our collaboration comes as two clogs:

ROA x Crocs All-Terrain Atlas Clog is a fully molded Croslite™ clog, thoughtfully designed, featuring a robust Rubber Crocs MTN outsole equipped with a topographic tread, ensuring traction on various terrains. An adjustable nylon webbed back strap allows for a secure fit and optimal movement. 

ROA x Crocs Mellow Clog boasts a spacious fit that offers room. It features a fully molded design crafted with Crocs’ comfortable LiteRide™ technology, enveloping the entire shoe. This contemporary clog showcases modern design with a sleek and simple aesthetic.

ROA x Crocs launches globally on Friday 20th October 2023 and will be available to buy from roa-hiking.com and crocs.com.

Campaign Credits

Photography @lukas_wassmann

Styling @marcgoehring

Hair @armandocherillo

Creative Direction @patrickstangbye