category.technology - 11/26/24
This holiday season, Ralph Lauren will unveil charming interactive window installations in New York, London, Tokyo and Chicago flagship stores, blending digital innovation with timeless craftsmanship.
At the heart of these cinematic displays is the brand’s beloved Polo Bear—a whimsical icon inspired by Ralph Lauren’s personal style—brought to life as a 3D digital rendering embedded within a physical vignette.
Creating a dynamic interplay where the digital and physical appear as one, the installations invite each passerby to experience brand’s timeless artistry and craftsmanship. Elevating the art of window dressing, the brand brings the magical world of Ralph Lauren to life to engage consumers in new and exciting ways.
From playful waves to selfies alongside viewers, Ralph Lauren’s beloved Polo Bear will delight consumers with lifelike interactions in a number of magical ways. Developed in collaboration with CINIMOD, a leading innovation studio, the installation leverages bespoke AI technology and six months of intensive development to render the Polo Bear in incredible fidelity and achieve extraordinary realism and responsiveness.
In the New York flagship store window, the Polo Bear, impeccably dressed in a festive tuxedo, is set within an Art Deco-inspired Manhattan Penthouse overlooking Central Park and the city’s iconic skyline.
The physical set features the sleek Duke Bar Cart topped with classic Langley crystal martini glasses and Montgomery barware from the Home collection. The playful Polo Bear will wave, take selfies, blow a kiss, impress onlookers with signature dance moves and more.
In the London, Tokyo and Chicago Flagship stores, Polo Bear lives within the whimsical Polo Bear Gift Concierge, a haberdashery-like setting that blends old world charm and contemporary elegance and features wood paneled walls, mahogany shelving and polished brass finishings.
The Polo Bear comes to life as a tailor sewing the finishing touches on ties to gift to his family and friends – from sipping his cup of Ralph’s Coffee and grabbing tools from his workstation to waving hello the handsomely dressed bear will delight onlookers of all generations.
For over 57 years, Ralph Lauren has embraced spirit of innovation and has been at the forefront of leading the industry, from being the first brand to launch an e-commerce platform nearly 25 years ago, to 3D holographic displays, to immersive virtual store experiences and expanding into the metaverse, the brand continues to explore innovative ideas that bring the brand to life in new ways and surprise, delight and inspire the consumer.
CONDIVIDERE
