LS1: THE LEVI’S® BRAND REVEALS ITS LATEST ICON, THE LS1 SNEAKER

A TRIBUTE TO LEVI’S® LEGENDARY 501® JEANS
It started with the fabric: cotton, the fiber spun and woven into the history of Levi’s® and a mainstay in the cultural narrative ever since the first pair of 501® jeans in 1873, denim continues to bolster the brand’s heritage, generation after generation and steps into a new drop this spring: the LS1. Honouring this legendary DNA, the new LS1 sneakers are crafted in cottonized hemp, complete with the famous details. The new LS1 sneaker silhouettes for the brand were inspired by skate-wear and celebrate the evolution and craftsmanship of the everyday sneaker.

A TIME-TESTED STYLE
An all-season staple, the LS1 features a bulky sole, inspired by skating, which meets a coarse-grain cotton making them perfect for everyday wear. Taking cue from Levi’s® renowned global community of fans, the LS1 plays with aesthetics, genres and styles – the result is a perfect blend of contemporary and classic that is match for all walks of life. Both the low- and the mid-top silhouettes are complete with the brand’s iconic details including contrasting topstitching, rivet-style metal eyelets and a red tab at the heel. The LS1 also debuts in four shades: a familiar iconic indigo blue; versatile black; an ochre yellow that recalls the seams of Levi’s® jeans; and a bright ecru, the natural colour of untreated cotton and hemp.

A RESPONSIBLE APPROACH
This capsule collection of sneakers offers a considered addition to the modern wardrobe. From head to toe, Levi’s® makes products that are sourced in better ways, from better materials and crafted at the highest quality and made to be extremely durable. The LS1 features a cottonized hemp* upper, recycled Ortholite®** insole and recycled polyester*** accents (lining, laces, tongue and labels) which together take a stand for sustainable construction and brings to life the brand’s ongoing commitment to respecting the planet. The LS1 is designed to be loved and worn for as long as possible. Presented in a premium blue box where a QR Code invites further details about Levi’s® continued commitments for the environment.

A PARISIAN POP-UP & LS1 x DOCTOR WOO
Previewing at an exclusive pop-up shop from 18-23 January in Paris, the LS1 lands with a limited edition seeding of hand customized LS1 by Los Angeles based tattoo artist Doctor Woo. The store embodies the partnership further and has been designed by Doctor Woo and his team – this immersive space is complete with illustrated floors and walls inspired by Doctor Woo’s designs and further brings to life an intimate tattoo parlour. The space also features a functioning skate ramp as well as a photo exhibition by Parisian photographer and filmmaker Hugues Lawson Body whose portraits spotlight the diversity of Parisian youth. Available for purchase at the pop-up before its worldwide drop date, each pair of LS1 comes with a raffle ticket which gives its new owner the chance to win a tattoo appointment with Doctor Woo.

The LS1 has its premier drop on levi.com and L’Exception Paris Store on the 21st February before landing in selected stores and other retailers on the 4th March.

Levi’s® LS1 low-top will be available in indigo denim blue, black, ecru and ochre for €85.
Levi’s® LS1 mid-top will be available exclusively in ecru and black for €90.

For further details please connect with Marion Legrand mlegrand@levi.com