Nuovo prodotto - 6/22/24
Launching June 21st, 2024, a new series of products in the Balenciaga’s Objects line celebrate the summer season: sports equipment and beach accessories. On a volleyball, a large towel, a board made for water athletics, a half dozen pétanque boules, and a racquet set, each in a solid black color, an 8-like B logomark is printed, embossed, woven, or engraved.
The campaign images continue the Balenciaga It’s Different concept approach and show each item with a dedicated tagline which pairs brand signatures and new releases with epitomized slogans.
Familiar phrases “Life’s a Beach,” “It’s Your Turn,” “Out Of Office,” and “All Fun And Games” underscore the balls, boards, paddles, etc. in monochrome, photographed against a white seamless expanse, connecting each of these Objects with the greater idea of summer.
CONDIVIDERE
