BALENCIAGA CLOSET CAMPAIGN

Launching January 23rd, 2024, a campaign photographed and directed by the duo Inez & Vinoodh celebrates the return of the iconic Balenciaga Le City Bag, first launched in 2000. 2024’s Le City is made of Arena leather and sees various elements from archival designs constructed as a new classic, with vintage details including original-sized studs, laced zipper pulls, and lacquered leather handles and straps. Newly announced brand ambassador Kim Kardashian poses in her own closet, while actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field, and style influencer Devon Lee Carlson occupy multiple museum-like closets—spaces designed to exhibit an archive of the owner’s coveted personal objects. The campaign also includes Balenciaga signature bags, Le Cagole and the Hourglass.