Nuovo prodotto / Casa - 9/25/20
Off-White™ and the New Guards Group have introduced a brand-new footwear model: The “OUT OF OFFICE” sneaker, which was designed as part of the Fall 2020/2021 menswear collection.
Virgil Abloh—Off-White™’s founder and creative director—wanted to create a tennis shoe with a late 1980’s and early 1990’s aesthetic, referring to the era’s footwear shapes that became popular as daily wardrobe staples (off the courts and off the playgrounds).
He also wanted a sneaker that could be worn in a contemporary, leisurely and everyday way. A new “instant classic.” The result: a low-top silhouette with hybridized street, basketball and running influences, forged with elevated taste and grown-up style in mind. The “OUT OF OFFICE” sneaker features a contrasting outsole with translucent gel insets, classic perforated toe vamps, a ribbed heel and a recontextualized logo.
Drawing from Off-White™’s four-arrow icon, the “OUT OF OFFICE” sneaker showcases forward-facing darts across the external uppers.
The “OUT OF OFFICE” sneaker is available in five color-ways in men’s sizing: Purple, Collegiate Pale Blue, Green, Red and Tan. Three palettes are available in women’s sizing: Green, Red and Tan. The shoe will cost $515/€390/£350.
To capture this new introduction, Abloh tapped the photographer Juergen Teller and the models Maria Chao and Cheikh Kebe to develop a semi-surreal yet relatable campaign—one that very much reflects the uniqueness of our current year. Through the images, the concept of “OUT OF OFFICE” is portrayed as a state of mind: an attitude and headspace that leads to surreal experiences and unexpected situations.
“The concept for ‘OUT OF OFFICE’ was to embrace the power of creativity, to empower the public to escape the mundane and to create their own world of infinite possibilities,” says Virgil Abloh.
“Together, Juergen and I collaborated to capture free expression, conveyed through this special product.”
Teller lensed Chao and Kebe on the streets of Milan, Italy, sprawled across or sitting atop eccentric, eye-catching furniture. The images toe the line between formal and casual, off-duty versatility and on-the-clock pragmatism, and how, in the future, the divide between the two will likely be increasingly dissolved.
The intention was not to interpret the “work from home” mandates that so many have been operating under. Rather, the campaign renders Abloh and Tellers’ thinking outside of the proverbial box, working together to find new opportunities for articulation during an unprecedented moment in history.
The “OUT OF OFFICE” sneaker is available at: www.off---white.com, www.farfetch.com, Off-White™ stores globally and select retail partners worldwide.
Virgil Abloh—Off-White™’s founder and creative director—wanted to create a tennis shoe with a late 1980’s and early 1990’s aesthetic, referring to the era’s footwear shapes that became popular as daily wardrobe staples (off the courts and off the playgrounds).
He also wanted a sneaker that could be worn in a contemporary, leisurely and everyday way. A new “instant classic.” The result: a low-top silhouette with hybridized street, basketball and running influences, forged with elevated taste and grown-up style in mind. The “OUT OF OFFICE” sneaker features a contrasting outsole with translucent gel insets, classic perforated toe vamps, a ribbed heel and a recontextualized logo.
Drawing from Off-White™’s four-arrow icon, the “OUT OF OFFICE” sneaker showcases forward-facing darts across the external uppers.
The “OUT OF OFFICE” sneaker is available in five color-ways in men’s sizing: Purple, Collegiate Pale Blue, Green, Red and Tan. Three palettes are available in women’s sizing: Green, Red and Tan. The shoe will cost $515/€390/£350.
To capture this new introduction, Abloh tapped the photographer Juergen Teller and the models Maria Chao and Cheikh Kebe to develop a semi-surreal yet relatable campaign—one that very much reflects the uniqueness of our current year. Through the images, the concept of “OUT OF OFFICE” is portrayed as a state of mind: an attitude and headspace that leads to surreal experiences and unexpected situations.
“The concept for ‘OUT OF OFFICE’ was to embrace the power of creativity, to empower the public to escape the mundane and to create their own world of infinite possibilities,” says Virgil Abloh.
“Together, Juergen and I collaborated to capture free expression, conveyed through this special product.”
Teller lensed Chao and Kebe on the streets of Milan, Italy, sprawled across or sitting atop eccentric, eye-catching furniture. The images toe the line between formal and casual, off-duty versatility and on-the-clock pragmatism, and how, in the future, the divide between the two will likely be increasingly dissolved.
The intention was not to interpret the “work from home” mandates that so many have been operating under. Rather, the campaign renders Abloh and Tellers’ thinking outside of the proverbial box, working together to find new opportunities for articulation during an unprecedented moment in history.
The “OUT OF OFFICE” sneaker is available at: www.off---white.com, www.farfetch.com, Off-White™ stores globally and select retail partners worldwide.
Designer:
Off-White
CONDIVIDERE
