5 YEARS OF ROTATE

In celebration of 5 years, ROTATE embarks on a global tour accompanied by the exciting introduction of a second Holiday capsule collection fronted by acclaimed actress and high-fashion favourite, Jessie Andrews.

ROTATE proudly celebrates its 5-year anniversary with a series of international events that go beyond mere revelry. This tour stands as a comprehensive exploration of a significant milestone, marked by spectacular events in global cities, accomplished in collaboration with luxury stores worldwide. Most notably, ROTATE unveils a shop-in-shop at Kadewe in Berlin on November 8th, an 80sqm space in Printemps Paris on November 10th, and a 5th anniversary pop-up store at Bloomingdale’s in Dubai on November 16th.

Across its 5 years ROTATE has assumed a leadership role in the industry, as demonstrated by its bi- annual fashion shows at Copenhagen Fashion Week, showcasing top models and notable icons like Lisa Rinna. The brand has also gathered prestigious accolades, securing the 'Brand to Watch' title from Lyst.com in 2020 and Forbes Magazine in 2019. Additionally, it attained the highly coveted 'Brand of the Year' award at the Elle Style Awards in the same year. In 2022, the brand experienced remarkable growth in part due to the brand’s partnerships with globally recognized retailers, including Browns, Luisa Via Roma, Bergdorf Goodman, Selfridges, Net-a-Porter, and Mytheresa. In addition to its achievements in the physical world, ROTATE has expanded its horizons beyond the tangible, venturing into the digital realm. ROTATE’s journey into Web3 has involved a wholehearted embrace of Augmented Reality (AR) and the triumphant launch of highly sought-after NFTs. In a groundbreaking move in 2022, ROTATE boldly entered the Metaverse by forging a partnership with one of Korea's largest metaverse platforms, iFland.

"When we began this journey with the brand, it was just the two of us, a designer and a pattern maker. In the early days, we noticed a gap in the market for sexy dresses and felt the need for women to embrace their sensuality and take center stage in their lives. This was a personal belief, and it's what sets our brand apart. We take great pride in all we've achieved, from our dresses being worn by the celebrities we admire to selling our products in the stores we personally shop at. We've built a strong online presence through our innovative marketing team and established valuable relationships with top editors, influencers, and stylists."

— Thora Valdimars and Jeanette Madsen, Creative Directors, ROTATE