Campagne - 5/2/24
Jimmy Choo introduces actress and producer, Sydney Sweeney, as the star of the brand’s Summer 2024 campaign. Entitled ‘Road to Joy’ the campaign is set against the sun bleached backdrop of Palm Springs photographed by Oliver Hadlee Pearch. Escaping the city for a summer road trip, adventure awaits, the excitement is palpable. She’s confident and playful, embracing the optimistic mood of the season. Sydney’s effervescent personality dominates every scene.
‘‘Sydney embodies the spirit of Jimmy Choo. Talented, confident, and playful, with an inspiring work ethic. Her effortlessly cool sense of glamour is underpinned with an empowered sense of self. We loved working with Sydney to create the campaign story taking us on an uplifting adventure.’’ - Sandra Choi, Creative Director
The campaign joins Sydney behind the wheel, embarking on a Californian desert road trip. The first stop is the gas station, wearing the western inspired CECE MULE II and the new CINCH bag in latte leather. The next stop sees Sydney embrace her playful side in a retro photobooth, wearing the CINCH bag in pink and brown cow print pony and the AMEL drop heel. The journey also sees Sydney explore iconic Palm Springs locations sporting the DIAMOND TILDA ballerina flat and the DIAMOND MAXI trainer. As the sun sets, the glamour intensifies, with the JEMMA in matcha suede with delicate ankle ties and playfully kitsch crystal heart droplets.
The wide-open spaces of California - the light, the colour, the openness, an invitation to discover - serve as the inspiration for the Summer 2024 collection. Embracing the spirt of a road trip, the optimistic mood of the collection comprises new silhouettes alongside re-worked brand icons, offering a wardrobe of shoes and accessories that can be worn 24/7 - perfectly capturing the effortless glamour and playful attitude of the Jimmy Choo muse.
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