Stella McCartney Relaunches Iconic Miracle Dress

Stella McCartney relaunches its iconic Miracle Dress – immediately recognisable for its contouring panels, which simultaneously flatters and accentuates feminine silhouettes. First launched with the Winter 2011 collection, it became an instant cult classic, seen on Kate Moss, Gwyneth Paltrow, Kate Winslet, Liv Tyler, Penelope Cruz, Alicia Keys and many more. Bringing the Miracle Dress to a new generation of Stella women, award-winning actor Sarah Snook recently wore the look for the Ryder bag campaign.

Originally called the Octavia, the “Miracle Dress” title was bestowed by the media – a nod to the garment’s near-magical ability to make the figure appear both slimmer and curvier. Its innovative design achieves this through clever hourglass colour blocking, with barely visible sides forcing the eye to focus on contrasting front and back panels.

The Miracle Dress re-edition appears as part of the Spring 2025 collection, and will be available in red, black and white. The new iteration is modernised in a light forest-friendly viscose yarn – a traceable wood pulp-based fibre sourced from sustainably managed forests in Europe and the United States, part of Stella McCartney’s zero-deforestation commitment. Over 300 million trees are felled annually for fashion.

The Miracle Dress will be available in Stella McCartney boutique, online at stellamccartney.com and in selected retailers globally from January 2025.