Campagne - 8/26/24
Songzio presents its 2024 Autumn Winter campaign, ‘Night Thieves’, photographed by the internationally renowned photographer, Chogiseok.
This is the brand’s second collaboration with Chogiseok, a South Korean photographer & artist known for his unique, artistic, and surrealistic images.
This campaign depicts Songzio’s antiheroes, the 'Night Thieves' - those who control the seemingly uncontrollable night: calm yet rowdy, eerie yet earthly, dark yet gleaming.
This campaign was inspired by a painting of Prometheus being punished for his sin.
The antiheroes of this campaign, ‘The Night Thieves’ are men in the likes of Prometheus; one who stole fire from the gods and brought us future but stole our nights and brought us chaos.
The campaign consists of 7 different chapters, and is set to be released in two parts.
Part I : August 2024
Chapter 1. Night Thieves
Chapter 2. Antihero
Chapter 3. Corruption
Chapter 4. Solitude
Part II: October 2024
Chapter 5. Prometheus
Chapter 6. Chaos
Chapter 7. Fire
PARTAGER