Campagne - 3/24/25
For the Spring 2025 collection and campaign, Ralph Lauren drew inspiration from his cherished home away from home — the Hamptons “The Hamptons is more than a place. It’s a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago.
It has been home, my refuge, and always an inspiration.” —Ralph Lauren Shot by Alasdair McLellan, with a film by Jacob Sutton, the campaign takes place within the natural splendors of the Hamptons.
Set amidst sun-dappled stables, manicured polo fields, and white picket fences, the Ralph Lauren Collection, Purple Label, and Polo Ralph Lauren collections are showcased with enduring elegance.
Iconic blazers, impeccably tailored suits, and refined menswear shirts are rendered in a palette of blue and white, echoing the expansive cerulean skies. Classic Ralph Lauren silhouettes are updated with sensual draping to capture the eclectic romance and rugged elegance found in the beachside towns.
Along the sun-swept beaches of the Hamptons, where waves meet pristine shoreline, sporting style is reimagined with bold graphic patterns, linen shirts and trousers in vivid colors, and crisp white shirts paired with denim.
This season celebrates the introduction of “The Ralph Bag,” a new family of luxury bags in the Ralph Lauren Collection. Inspired by Ralph Lauren’s passion for cars, the structural bags made from supple leather feature elegant hardware constructed from a mix of polished metals and burl wood, mimicking the interiors of vintage automobiles and honoring fine Italian craftsmanship.
The campaign will be brought to life starting with an elevated fashion experience in Shanghai, China, on April 2, setting the stage for a series of activations worldwide, including a Hamptons-inspired pop-up shop in Tokyo, a Ralph’s Hamptons House takeover in Dubai, and more.
Additionally, for the first time ever, Ralph Lauren Vintage will launch a drop of 12 Ralph Lauren Collection archival pieces from the early 2000s that reflect the aesthetic and style of Hamptons life and serve as inspiration for the Spring 2025 Collection.
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