Campagne - 1/11/24
For Men’s Spring/Summer 2024, FENDI launches its new worldwide Men’s campaign featuring Chinese actor and singer Kuanghan Hsu, American actor Jeremy Pope and Italian actor Massimiliano Caiazzo as the House’s global menswear ambassadors.
The FENDI Men’s Spring/Summer 2024 collection designed by Silvia Venturini Fendi – FENDI Artistic Director of Accessories and Menswear – is an ode to the FENDI Factory, the Maison’s innovative hub in Capannuccia, outside Florence, dedicated to excellence in fine leather goods and a destination for
the artisans of the future.
A metafictional reflection on process, where the dance of man and machine is a palpable link between past and future, the collection comes to life through the new campaign featuring video and images under the creative and film direction of multifaceted Italian artist Nico Vascellari. Signature looks and
accessories – including iconic Peekaboo and Baguette, special pieces from the FENDI KENGO KUMA project and the new FENDI Chiodo Backpack and Messenger – are captured in a metallic set animated by colour touches which recalls the innovative spaces and atmosphere of the FENDI Factory, where the industrial and the handmade are entwined in perpetuity.
The campaign consolidates the talents’ relationship with FENDI, following their front row attendance at the Men’s Spring/Summer 2024 show staged at the FENDI Factory on June 15 th , 2023. Along their new role as FENDI global menswear ambassador, Hsu, Pope and Caiazzo will also be involved in important upcoming projects.
Hsu, who gained fame for his roles in the dramas Q Series “Love of Sandstorm” and “Someday or One Day” and most recently played in “The Invisible Guest”, will be part of the upcoming movie “Seishun18x2”.
Pope, who is an Emmy, Golden Globe and two time Tony nominee, is best known for his roles in “The Inspection,” the series “Hollywood” and “Pose”. He will next star in “The Collaboration” directed by Kwame Kwei-Armah as artist Jean-Michel Basquiat. He also recently released his photojournalism
series, FLEX (bitch) with The Scope Art Show– which explores Pope’s journey to manhood, masculinity, and self-love – and he will have a new music project out this year in collaboration with award-winning choreographer Parris Goebel and director C Prinz.
Caiazzo who became famous for his role in “The Sea Beyond” (Mare Fuori), will soon be seen in the fourth season of the acclaimed series, as well as in the new Disney series “Uonderbois”. In the meantime, he will be working on the set of the new Netflix series “Storia della mia famiglia”.
The FENDI Men’s Spring/Summer 2024 advertising campaign comprises 9 single and 9 double-page visuals and 3 videos, as well as specific visuals for the eyewear collection – among which the new FENDI Lab sunglasses – to be seen on worldwide magazines and OOH from January 2024, including
the first OOH in Milan, Italy (Rotonda della Besana, Regina Margherita - Piazza V Giornate) from December 31 st , 2023 to January 15 th , 2024.
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