Nouveaux produits / Collaboration / Maison - 5/31/22
Louis Vuitton continues its collaboration with the National Basketball Association (NBA). Launched in 2020 under the aegis of Virgil Abloh, the collection is unveiling a third drop this season, inspired by travel. Dedicated to luggage, this new edition continues to celebrate the values of basketball that were cherished by Virgil Abloh and reflected in all the pieces he created for the Maison: an appetite for challenge, team spirit, messages of camaraderie and universality.
The Christopher backpack, iconic Keepall 55, Dopp Kit and Pocket Organizer all feature this season, joined by two exceptional pieces: a case that can store eight watches and the signature Malle Courrier, both dressed in NBA colours for the very first time. All the designs, crafted from Monogram-embossed electric blue Taurillon leather, display a new oversized LV signature in the shape of a basketball that boasts the NBA logo colours.
Here, iconic motifs have been subtly revamped. A basketball net appears on the side of the Keepall, which also features gold chains and metal details as a nod to the famous NBA trophy.
The essence of basketball, a legendary sport that emanates contagious and inspiring energy, has never been more accurately captured than in this iconic range of Louis Vuitton luggage. In keeping with the original spirit of the LV x NBA line, the pieces are as recognisable as they are sought-after, and reinvent all the season's silhouettes.
Louis Vuitton has created an exceptional new Official Travel Trunk for the NBA’s Larry O’Brien Trophy, the pinnacle of basketball achievement. To protect this newly created trophy in style, the artisans at Louis Vuitton’s legendary Asnières atelier, just outside Paris, carefully hand-crafted a brand-new Louis Vuitton Travel Trunk for the NBA’s redesigned Larry O’Brien Trophy. With a design based upon the trunks the Maison has been producing for over 160 years, it features an exterior covered in emblematic Monogram canvas with heavyweight brass closures and fittings, and an interior lined with soft microfibre and sporting the NBA’s 75th Anniversary logo. The trunk’s precisely constructed folding doors are decorated with a beautifully handpainted V – for victory – in the red, white and blue of the NBA, and a basketball logo featuring the Maison’s initials, the symbol of Louis Vuitton’s association with the NBA.
To mark the 75th Anniversary of the NBA, Tiffany & Co. has redesigned the Larry O’Brien Trophy, awarded each year to the NBA champions. In this new iteration, the iconic net and ball have been moved forward to symbolize the league looking to its future, the lines of the ball and net accentuated in sterling silver, and the square base transformed into two discs, one bearing the names of the first 75 NBA champions, the second left blank for the next 25.
The 2022 NBA Trophy Case is another landmark in Louis Vuitton’s long history of creating bespoke travel cases for the world’s most iconic trophies, including the FIFA World CupTM, the Rugby World Cup 2023, the Davis Cup, and the Formula 1 Grand Prix de MonacoTM. It is proof that today, more than ever, “Victory travels in Louis Vuitton”.
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