Collaboration - 8/28/23
AMI celebrates the 2023 Rugby World Cup with an exclusive limited-collection created in collaboration with rugby player and AMI ambassador Antoine Dupont.
AMI launches this fall a new collaboration inspired by sport, and more specifically rugby, as France prepares to host the 2023 Rugby World Cup, from September 8 to October 28.
For the occasion, the Parisian brand has asked AMI ambassador Antoine Dupont, voted the world’s best rugby player, to design an exclusive capsule collection, celebrating the popular game and its friendly values and spirit.
« Rugby is a sport that wholeheartedly mirrors the values of AMI: it advocates friendship and inclusion, respect, and team spirit. After a series of successful collaborations with various artists, it has been a wonderful experience to create this capsule collection with a decisive sport vibe, and to collaborate with our ambassador and friend Antoine Dupont — whose shirt number on the rugby field happens to be 9, which is my lucky number! At AMI, we share Antoine's enthusiasm for the World Cup, and we will be cheering for him. »
Alexandre Mattiussi, Founder & Creative Director, AMI
« Rugby is first and foremost about team spirit: you share everything with your team and your fans, victories as well as defeats. Rugby brings people together, it unites them, it teaches and encourages solidarity, integrity, and loyalty. These principles are as very important for me as they are for Alexandre Mattiussi and his team: like in a rugby team, they integrated me at the heart of the project, giving the word collaboration its full meaning. »
Antoine Dupont, rugby player, AMI ambassador
Sporty and elegant, AMI’s unisex rugby collection will feature nine different pieces — hoodies, t-shirts and polos with a boxy fit as well as jackets and caps — in two colors, ivory and navy blue.
Launching on August 28, 2023, the Antoine Dupont x AMI capsule collection will be available in AMI stores and points of sale exclusively in France, the United Kingdom and Japan. It will also be sold in the rest of the world on AMI’s online store at amiparis.com.
Antoine Dupont stars in the campaign for the exclusive AMI rugby capsule: the pictures have been shot by photographer Darren Gwynn, himself a regular contributor of the brand.
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