BOTTEGA VENETA WINTER 22 CAMPAIGN

“Bottega Veneta was created by a collective of artisans. This is the history, and this is how we approached the campaign: together, with many different ways of seeing.” – Matthieu Blazy

The debut Winter 22 campaign by creative director Matthieu Blazy for Bottega Veneta features the alchemy of a multiplicity of viewpoints: from photographers and cinematographers to models. Here, Blazy’s ‘foundation collection’ begins its journey from backstage, at San Fedele in Milan, moving on to the Horst Festival in Belgium, returning once more to Italy, ending on the southern coast. The campaign brings Blazy’s notions of craft in motion and quiet power to life in 41 still and moving images shot mainly on film.

“Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags it is about movement, of going somewhere; there is fundamentally an idea of craft in motion. It is style over fashion in its timelessness. That is part of its quiet power.” –Matthieu Blazy.

Models
Rhenny Alade
Emma Balfour
Mariacarla Boscono
Adamu Bulus
Leo Comanescu
Izabelle Dantas
Dara Gueye
Sanggun Lee
Silas de Maat
Paola Manes
Awar Odhiang
Chu Wong
Anok Yai 

Photography
Malick Bodian
Solène Şahmaran Gün
Francois Halard
Sander Muylaert
Louise and Maria Thornfeldt

Videography
Benoit Debie
Gretar Gunnlaugsson
Luca Werner