Maison - 7/26/21
Versace has opened a new boutique NYC’s premier SoHo neighborhood, located on 111 Greene Street.
The space spans 3,070 square feet and will present a full offering of ready-to-wear and accessories for both men and women.
Following the design concept by renowned architect Gwenael Nicolas first presented in the Paris flagship, the store captures the brand’s powerful vision for the future, while staying true to Versace’s instantly recognizable design aesthetic. Greca-patterned marble floors and sculpted Medusas depict the brand’s iconic designs in a contemporary way that perfectly fits the location.
The LEED Gold certified space has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. Versace has taken a holistic approach including applying the highest environmental standards to materials selection for all parts of the boutique.
“I’m so excited to bring Versace to SoHo! NYC and its downtown cool attitude have always been such a big source of inspiration for me.” - Donatella Versace
To celebrate the store opening, Versace has created a series of black & white images, photographed by Ethan James Green. The shots, featuring models Adesuwa Aighewi, Jan Carlos Diaz and Noah Louis Brown, radiate the vibrant life and attitude of downtown Manhattan and pay tribute to the brand’s iconic campaign portfolio.
The new Versace SoHo boutique opened on July 10th, 2021.
The space spans 3,070 square feet and will present a full offering of ready-to-wear and accessories for both men and women.
Following the design concept by renowned architect Gwenael Nicolas first presented in the Paris flagship, the store captures the brand’s powerful vision for the future, while staying true to Versace’s instantly recognizable design aesthetic. Greca-patterned marble floors and sculpted Medusas depict the brand’s iconic designs in a contemporary way that perfectly fits the location.
The LEED Gold certified space has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. Versace has taken a holistic approach including applying the highest environmental standards to materials selection for all parts of the boutique.
“I’m so excited to bring Versace to SoHo! NYC and its downtown cool attitude have always been such a big source of inspiration for me.” - Donatella Versace
To celebrate the store opening, Versace has created a series of black & white images, photographed by Ethan James Green. The shots, featuring models Adesuwa Aighewi, Jan Carlos Diaz and Noah Louis Brown, radiate the vibrant life and attitude of downtown Manhattan and pay tribute to the brand’s iconic campaign portfolio.
The new Versace SoHo boutique opened on July 10th, 2021.
Designer:
Versace
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