Nouveaux produits / Maison - 4/2/21
Escape. Infinite escape.
Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.
And so came a four-time melody.
Sun Song: the caress of a welcomed ray of sunshine. Cactus Garden: a promenade across an exotic patio. Afternoon Swim: a dive into an ocean of pleasure. California Dream: the enchantment of a sunset.
On the Beach continues the great West Coast escape and completes this radiant collection.
On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.
It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.
On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.
On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity
of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”
Louis Vuitton continues its picturesque dialogue with the artist Alex Israel, who previously dressed the perfumes Sun Song, Cactus Garden, Afternoon Swim and California Dream in his emblematic artworks. A painter, sculptor, writer and filmmaker, Alex Israel is a multimedia artist anchored in the modernity of the world around him. His primary inspiration is his hometown, Los Angeles, a city of contrasts and eclectic architecture, where a blend of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create an extraordinary panorama.
Colorful oceanfront façades dialogue with the sun
and sea, appearing to shift and shimmer throughout the day. The artist captured these oscillations of light and color in his dreamlike series of shaped panel works called “Flats”, named after the term for false walls built on movie sets. An “Untitled (Flat)” in red and orange with
a hint of blue blazes across both bottle and packaging for the new opus On the Beach.
To remain as close as possible to the illusory changes in color that the artist loves, an unprecedented process gives each bottle a unique color gradient. The new fragrance
On the Beach embraces all the phantasmagoria of The City of Angels.
Imagine your own journey, bathed in the aroma of
On the Beach... Louis Vuitton embodies a certain art de vivre beyond fragrance and offers it through a universe of wonderful artistic collaborations. In limited edition, the House presents a surfboard designed by Alex Israel — a veritable work of sport and luxury featuring the artist’s signature iridescent colors drawn from the LA landscape, and shared through On the Beach. A travel case and fragrance trunk also featuring this subtle, summery palette, prolongs a light-filled adventure in the exceptional trunk-maker’s tradition of true elegance
Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.
And so came a four-time melody.
Sun Song: the caress of a welcomed ray of sunshine. Cactus Garden: a promenade across an exotic patio. Afternoon Swim: a dive into an ocean of pleasure. California Dream: the enchantment of a sunset.
On the Beach continues the great West Coast escape and completes this radiant collection.
On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.
It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.
On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.
On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity
of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”
Louis Vuitton continues its picturesque dialogue with the artist Alex Israel, who previously dressed the perfumes Sun Song, Cactus Garden, Afternoon Swim and California Dream in his emblematic artworks. A painter, sculptor, writer and filmmaker, Alex Israel is a multimedia artist anchored in the modernity of the world around him. His primary inspiration is his hometown, Los Angeles, a city of contrasts and eclectic architecture, where a blend of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create an extraordinary panorama.
Colorful oceanfront façades dialogue with the sun
and sea, appearing to shift and shimmer throughout the day. The artist captured these oscillations of light and color in his dreamlike series of shaped panel works called “Flats”, named after the term for false walls built on movie sets. An “Untitled (Flat)” in red and orange with
a hint of blue blazes across both bottle and packaging for the new opus On the Beach.
To remain as close as possible to the illusory changes in color that the artist loves, an unprecedented process gives each bottle a unique color gradient. The new fragrance
On the Beach embraces all the phantasmagoria of The City of Angels.
Imagine your own journey, bathed in the aroma of
On the Beach... Louis Vuitton embodies a certain art de vivre beyond fragrance and offers it through a universe of wonderful artistic collaborations. In limited edition, the House presents a surfboard designed by Alex Israel — a veritable work of sport and luxury featuring the artist’s signature iridescent colors drawn from the LA landscape, and shared through On the Beach. A travel case and fragrance trunk also featuring this subtle, summery palette, prolongs a light-filled adventure in the exceptional trunk-maker’s tradition of true elegance
Designer:
Louis Vuitton
PARTAGER
