Eventos - 2/21/23
London, Tuesday, 21st February, 2023 – Last night, Moncler unleashed a new vision for Moncler Genius through an immersive live event, The Art of Genius. Transforming its collaboration model into a platform for co-creation, Moncler challenged the boundaries of possibility at the intersection of Art, Design, Entertainment, Music, Sport, and Culture.
A platform for co-creation across varied creative spheres, The Art of Genius saw distinct artistic worlds collide under one roof as the 2023 lineup of creators took over the space, bringing together their unique interpretations of Genius. From an invitation to lay down sounds with one of the world’s most visionary record producers, to an outstanding and unforgettable live music performance, or an immersive journey through digitally created mountains – the mammoth arena was teeming with creative energy.
Moncler’s heritage was reimagined in ways that went beyond fashion, including a futuristic journey into modes of transportation, and a psychedelic take on glamping in the wilderness. Guests were also able to explore reimagined show formats: from a robot peepshow that paints a new picture of love, to a foam and sound installation, and a design showcase placing furniture at the center of an all-night afterparty.
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