Breaking news - 12/5/22
For over a year, Swarovski has been on a spellbinding journey with the reimagining of the brand and retail stores.
Commencing with the rollout of 27 Instant Wonder stores around the globe, the magical transformation has culminated in the opening of the first fabulous new stores in key corners of the world in 2022, with more to follow in 2023.
STEP INTO BRILLIANCE, LE MARAIS
Located in the heart of Le Marais, a short walk from the iconic Place des Vosges and its art galleries, Swarovski’s new brand vision comes to life in an outstanding pop-up store, with color-blocked giant octagons in shades of yellow, pink, green and our iconic Swan white hue.
The temporary store of over 120m² takes it cue from the neighborhood’s art scene, with a unique concept that ignites dreams and creativity.
Celebrating our crystal craftmanship and decades of fashion collaborations, a dedicated space will also showcase the limited releases and collectibles from Swarovski Creators Lab.
Unveiled on November 25th, 2022, it is an invitation to explore our crystal wonders and an ode to self-expression.
Swarovski Le Marais pop-up store
18 rue de Turenne, 75004 Paris
Opened from November 25th, 2022, until February 25th, 2023
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