Campaña - 10/16/24
A table laden with plenty, an ambience of festivity. The Prada Holiday campaign takes place at a dinner-party, over a well-appointed tabletop set with a seasonal repast, precious china and crystal - a symbol of the holidays.
Each of these tablescapes showcases a universe of Prada - the fine porcelain homewares and crystal feature distinctive house colors, emblematic Prada patterns transposed.
Even the food itself conveys a Prada identity - confectionaries from Marchesi 1824, the historic Milanese Pasticceria, include tiered cakes crowned with bears and highly-decorated Panettone, the archetypical Milanese seasonal cake.
All add to an aesthetic entirety, reflected in clothes and accessories from the Prada Holiday collection, handbags interrupting the table like waylaid gifts.
Around the table, a global cross-section of talent is brought together for the first time: American actor Kelvin Harrison Jr.; American singer-songwriter and actor Maya Hawke; South Korean singer and the leader of K-pop group aespa KARINA; and British actor Louis Partridge.
Prada’s trademark ‘Trick’ robots here become life-sized protagonists, playful fellow diners and unexpected guests.
These images, photographed by Willy Vanderperre, see individuals converging in fantastical spaces devised for celebration and enjoyment. These tables are not mere set-dressing – they represent timeless values of comfort, prosperity and pleasure.
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