Off-WhiteTM celebrates a “SWITCH OFF” approach to summer 2024 in Ibiza, with Jondal beach club takeover and a limited-edition capsule collection

For the second year running, Off-WhiteTM inaugurates the summer season in Ibiza with a takeover of the Jondal beach club and celebratory capsule collection that extends the beach feeling beyond the Balearic island.

Coined “IMAGINARY ISLAND”, the June 30th to August 31st takeover combines Ibiza’s free-spirited character with Off-WhiteTM’s visionary irreverence. The "IMAGINARY ISLAND" is a mindset, whimsical and playful, a place to find escapism in chaos and peace among the madness. Custom sunbeds, towels, umbrellas, napkins, trays, and more, characterized by the signature Jondal red — featuring trademark Off-WhiteTM Arrows and the Jondal script logo — set the immersive scene. Co-branded bocce balls, backgammon sets, and ping-pong tables elevate the escapist frequency, manifesting a Mediterranean never-never land that invites visitors to “SWITCH OFF.”

This counter-culture philosophy is emblazoned throughout Jondal and across an exclusive capsule collection commemorating the partnership. Spanning women’s and men’s ready-to-wear-, accessories, and objects, its offerings reflect a seasonal mindset not only through the tagline but
also via materials and design. From limited-edition graphic t-shirts and swimwear; to baseball caps, sunglasses, and raffia totes; to homewares and statement afterhours wear, the collection provides everything necessary to

“SWITCH OFF,” go with the flow, and embrace the moment. It transports the philosophy from Jondal’s shores to the world, inviting everyone to create their own “IMAGINARY ISLAND” wherever they are — complete with an Off-WhiteTM-provided playlist, available online. The capsule collection is available now through end of Summer at the Off-WhiteTM pop-up shop at Jondal.