Campaña - 8/28/24
Portraits shot in the Lake District, inspired by the landscapes and people of the UK and Ireland. Grounded in functionality, Burberry uses craft and technique from Donegal to Lochcarron, inspiring fabric, construction and detailing. Trenches appear in moleskin, wool, and leather. Field jackets are multilayered, duffle coats are lined with shearling. A sense of warmth and protection.
Kilts are made from Burberry Check wool. Tailoring is inspired by Savile Row; double-breasted suits are soft and relaxed. Cowl-neck sweaters are in lightweight gauze wool.
Bags are softly structured. The Tent is inspired by the Equestrian Knight Design; the Rocking Horse and Knight bags return. Shoes are rooted in the outdoors; the Stomp boot features a shower-proof rubber sole, while the Saddle – first shown in Winter 2023 – is updated in soft calf leather, featuring equestrian details.
Colours are earthy: deep browns and greens, classic beiges and custard cream shades.
‘We were inspired by the characters who wear Burberry, and the outdoors and landscapes that are part of the brand’s heritage. The Lake District feels familiar, and it has a sense of adventure.’ Daniel Lee, Chief Creative Officer, Burberry.
Cast: Agyness Deyn, Adwoa Aboah, Amin Lawal, Babacar Ndoye, Benjamin Moss, George Osborne, Henry Kitcher, Jack Cooper, Jemima Le Sueur, Jude Furnivall, Lauren Theobald, Lila Moss, Lily Donaldson, Lina Zhang, Long Li, Maya Wigram, Nora Attal, Tiana Mohammed
Creative Direction by Daniel Lee
Photography by Tyrone Lebon
Film by Arthur Williams
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