CASABLANCA HS22 CAMPAIGN INSPIRED BY PRETTY WOMAN IS NOW LIVE

The heavily romantic high summer 2022 campaign is inspired by the iconic 80s Hollywood movie 'Pretty Woman'. 
The opulent imagery includes Mica Argañaraz and reputable Pro-Skater Boo Johnson, specifically chosen to star in the campaign because of his amazing positive mindset. 
The talented team behind the campaign includes renowned Parisian photographer Pierre-Ange Carlotti, stylist Helena Tejedor, Art Directed by long-time brand ambassador Sid Oudainia Beaulieu and Creative Directed by Charaf Tajer himself.
Products include a luxury bag selection including the 'Wave' - with pastel gradients across the handbags and a computer case, a classic style reimagined as a return for an essential accessory. 
As a stand out, Casablanca also debuts 'The Monogram Wave Bag' in black leather featuring gold-tone logo plaque, fold-over top, main compartment, bamboo top handle and wave shape.
The 'Wave' sunglasses are a D-shape frame made with vibrant acetate & nylon gradient lenses. All hardware is 18k gold plated with custom Casablanca gold tone. Frames include metal capping on the temple and hidden 'Laurel' branding details on temple tips. Temples are made from hand-carved acetate in a stepped effect to resonate with the 'Wave'.

Now shoppable via casablancaparis.com

CREDITS
Creative Direction - Charaf Tajer 
Art Direction - Sid Oudainia Beaulieu
Photography - Pierre-Ange Carlotti 
Casting Director - Rachel Chandler 
Styling - Helena Tejedor 
Set Design - Heath Mattioli 
Production - BJ & Jawn McQuade 
Make-up & Hair - Naima Bremer & Ilham Mestour