Campaña / Casa - 12/10/21
A new collection of Swimwear, designed by Pieter Mulier, celebrates the exclusive and original relation between Alaïa and the free beauty of women.
The collection consists of high-cut legs pieces, bikinis, vibrant colors, terry beach robe and bolero jacket. All inspired by the iconic knits and the Alaia silhouette. Sexy swimwear, meant for proper swimming.
The first pieces will be available on December 8 in all Alaïa boutiques. And will be for sale all year long.
This Swimwear collection is also a tribute to the origins of Alaïa. Among the first ready-to-wear collections, were featured the well-known studded metal eyelets pieces, zips, leather as well as a line of swimwear. The foundations of Alaïa vocabulary. A way to enhance and cherish women’s body.
Albert Moya — who directed the film of Pieter Mulier’s debut at the head of Alaïa on July 4, 2021 — filmed the Swimwear campaign.
A cinematographic campaign shot entirely on film. The swimsuits can be guessed, the bodies move. Around the Alaïa swimmingpool, the atmosphere is solar and sexy.
The soundtrack was composed by Gustave Rudman, a young Parisian composer who, among other things, produced the soundtrack for the Euphoria Tv show.
Classical music, analog film and the warm light of an endless summer create a dialogue between womens’ bodies and Alaïa swimsuits, reinvented by Pieter Mulier.
Director: Albert Moya
Soundtrack: Gustave Rudman
Model: Mirthe Dijk
Hair artist: Benjamin Muller
Make-up artist: Karin Westerlund
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