New products / Collaboration - 8/2/23
Ralph Lauren will launch an immersive branded world titled “Race to Greatness” – built using Fortnite's Creative toolset and Unreal Editor for Fortnite (UEFN) – and will debut the ‘phygital’ Polo x Fortnite P-Wing Boot for consumer sale for the first time. Inspired by the digital boot from the original Polo Stadium Collection in Fortnite, the Polo x Fortnite P-Wing Boot is a physical product available exclusively on RalphLauren.com.
‘Race to Greatness’ – An Immersive Branded World
On August 3rd, the ‘Race to Greatness by Polo Ralph Lauren’ experience will debut, unveiling a unique island created in Fortnite that encapsulates the adventurous spirit of Polo. The Polo Pony-shaped island – Ralph Lauren’s first digital landscape designed exclusively for Fortnite– offers three unique topographies, including Ralph’s Airplane Hangar, the Rocky Mountains, and Grand Forests. The island was rendered with UEFN in high fidelity with incredibly rich detail, all while staying true to gaming design aesthetics. The in-game architectural and design inspirations were inspired from across the world of Ralph Lauren including previous collections, runway shows, Ralph Lauren Home Collection, and Ralph Lauren’s personal garage and homes. The Summit Building, inspired by the ‘P’ of the iconic P-Wing logo, showcases the Polo x Fortnite P-Wing Boot enclosed by glass. Using UEFN to import custom digital
assets, the in-game world showcases glossy black floors, inspired by those in Ralph Lauren’s New York apartment, and is peppered with pieces from the physical Ralph Lauren Home collections – including the iconic RL-CF1 Chairs, the Langham Desk and the Fulton pendants. In Ralph’s Airplane Hangar, the
hanging light fixtures are modeled after those in Ralph Lauren’s personal garage.
Polo x Fortnite P-Wing ‘Phygital’ Boot & Polo Stadium Collection
Ralph Lauren will also be launching a limited-edition collectible ‘phygital’ boot: The Polo x Fortnite P-Wing Boot, inspired by the digital version first launched in Fortnite on the Stadium Hero ‘92 Outfit. The midsole molded ‘fins’ on the boot are inspired by the Stadium Drifter Glider, also available in the Polo
Stadium Collection in Fortnite. Players will be able to wear the physical boot while also wearing it in the game – bridging the gap between the digital and physical. The boot will be available exclusively on RalphLauren.com starting August 3, 2023.
As part of the experience, the Polo Stadium Collection will be re-featured in the Fortnite Item Shop for the first two weeks of August. Drawing inspiration from the heritage of the brand’s celebrated Stadium collection and Polo Sport line from the 1990s, Ralph Lauren worked with the Fortnite team to design Outfits and in-game cosmetics for purchase.
Additionally, integrating fashion and next-generation technology, Ralph Lauren has created a Hero Trailer using Unreal Engine 5 to tease the launch of the ‘phygital’ boot.
“The All-Star Gamers Race feat. Fortnite” Twitch Livestream Event
In celebration of the launch, Ralph Lauren will host a global livestream event streamed exclusively on Twitch on Thursday, August 3rd at 4:30 p.m. ET. Throughout two hours of exciting and engaging live programming, viewers will be able to interact with top gamers. Hosted by SypherPK, the livestream will feature interviews, interactive games, and challenges with streamers and esports stars such as LetShe, Gotaga, Tubbo, Hikakin, and Deansocool. SypherPK and others will be wearing Polo both virtually and physically. The debut builds on Ralph Lauren’s long track record in digital innovation and storytelling. From pioneering one of the first brand e-commerce sites more than 25 years ago, to more recently delivering immersive virtual experiences using augmented reality and launching unique digital products, Ralph Lauren is pushing the boundaries of what it means to develop dynamic new worlds both in real life and online. Race to Greatness by Polo Ralph Lauren is an independently created Fortnite Creative experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
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