New products / Campaign - 9/6/24
An energetic assertion of exultant prints and captivating silhouettes, romantic pop-rock and urban polish. Camille Miceli transcribes Pucci codes with rigour and vigour, infusing music and dance into a collection that delivers a fresh spin on funk.
The season's duality of flamboyance and fluidity draw from two inspirations: the lavish outfits worn by Prince and the embellished lightness of figure skating costumes. Together, a modern mix of masculine and feminine shapes that span A-line skirts and blouses with taffeta balloon sleeves; sleek jersey dresses edged with print; chic, constructed coats; and ultra slim suits boasting glittery stripes. Glamour assumes many forms, whether dressy ensembles starring ‘70s’ influenced flared pants to body-contoured statement pieces and tights that take cue from active dressing.
Moving through different stylistic moods, Parade encompasses three themes: Late Summer in the City, High Summer by the Sea and Urban Sunset. The first, a reintroduction to Orchidee, a rhythmic print that joins Marmo and Iride on light, coordinated looks that have a dazzling effect. Backgrounded by black to emphasise the city vibe, the multicolour prints play out on fluid jersey tops, tailored trousers and sinuous dresses that span halter to high-collar necklines.
Bursting with juicy hues of orange, pink and lime, High Summer by the Sea proposes pieces imbued with beachy ease including white tees with printed sleeves, draped, sleeveless tops and short shorts, breezy dresses and signature Pucci caftans in Orchidee, Festa and Marmo motifs. String bikinis and asymmetrical one-piece swimsuits round out this grouping conceived for sun-drenched getaways.
Urban Sunset signals an arty vision comprising embellished knits, tops with frilled necks and fluid skirts, along with new versions of Pucci's now-recognisable Marmo denim. Black and blush pink emerge as a softer scheme that nods to dance.
Turning to shoes, the angled heel returns in sandal and boots, notably the Jewel sandal adorned with a feather in strass and small pearls. Black utility boots feature a foulard detail at the back for a feminine flourish. Among the key bags are the Yummy shoulder and bucket styles - both colourful and sized for every day - a spacious weekend carryall, and elegant evening clutch bags. The Pucci personality extends to imaginative jewellery such as a shell sautoir that doubles as a pill case and a lighter pendant in brass engraved with Marmo curves. feather motif takes the form of a brass multi-finger ring and a sparkling ear cuff.
As accessories continue to underscore the embodied Pucci lifestyle, new items include custom Pucci playing cards, dog products (outerwear and a plush bed); paddle rackets, football, and even a Marmo-covered alarm clock. Pucci, after all, is about reviving the past in the present with an optimistic eye towards the future.
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