Campaign - 7/20/23
In the here and now. Future perfect. The campaign for the Fall/Winter 2023 collection - Miu Miu Live! - occupies a place between real time and time to come, between transient, democratic spaces in shades of grey – an airport? a TV studio? - and the notion of movement everywhere and nowhere.
The characters who inhabit this world are both outward- and inward-looking. Their performance is immediate – Live! - one moment, then self-absorbed, even remote, the next. A studied disorientation occurs – the familiar is disrupted. That same disruption is implicit in their wardrobe.
Elegant twinsets, knee-length pencil skirts and oversized tailoring in dry, heavyweight wools cover the body – and uncover it. The normally hidden – the waistbands of stockings, signature panties worn without skirts and delicate petticoats – is revealed. Spontaneity, languor and ease is veiled physically, in clothing, and emotionally by a sense of mystery, of human beings, self-absorbed and peaceful in isolation, moving from avatar abstraction to intimacy, from foreground to background, open but never giving too much away. The universally recognised – the sincere – is subverted, looked at in a different way.
A multi-disciplinary cast includes singer-songwriter, Ethel Cain, actors Emma Corrin, Mia Goth and Zhao Jinmai, models Amelia Gray Hamlin and Annabelle Weatherly and model and LGBTQ+ advocate, Zaya Wade.
Photography: Zoë Ghertner
Casting talent: Ethel Cain, Emma Corrin, Mia Goth, Amelia Gray Hamlin, Zhao Jinmai, Zaya Wade, Annabelle Weatherly
Creative Direction: Edward Quarmby
Styling: Lotta Volkova
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