Campaign - 9/4/23
A journey through the luminous cityscape and the myriad emotions that an evening reveals. This backdrop sets the stage for the FW23 advertising campaign, captured by Theo Wenner. The campaign narrates an enchanting nocturnal escapade featuring Liv Walters, Maty Fall, and Yang Ling, alongside Missoni and its modern, conscious femininity.
Immersed in the club lights radiance, the city's neon glow, and the streetlights brilliance, the central figures of this Milanese night seamlessly merge elegance with nostalgia. They traverse the night and the bustling crowds with effortless sophistication, adorned in dresses shining metallic hues and vibrant chromatic gradients. The motifs and textures pay homage to tradition while expressing avant-garde and identity. Simultaneously, the play of verticality, motion, and reflections evokes the metropolis's skyline, which becomes even more captivating in its restless allure during the nocturnal hours.
The leitmotif of the FW23 fashion show now interweaves through the visuals of the campaign. The protagonists' journey is punctuated by flashes, moments of amusement, and genuine light-heartedness. This departure from reality affords them a return to a pure, irreplaceable moment, anchored in the past and forever etched in memory—an experience encapsulated by the words "Do you remember the first kiss?". Time stands still as the women of Missoni are portrayed on a rooftop terrace, witnessing the dawn of a new day. They're immersed in the gentle potency of a memory, lost in the delicate interplay of emotions and time.
SHARE
