Collaboration / Fashion house - 12/14/22
Awaken the beauty hidden among the halls of the textile archive, unfurling it into the sunlight: a fairy-tale mission. That’s what the collaboration initiated by Maison Valentino with Tissu Market is about, so as to give shape to a new project, “Valentino Sleeping Stock”, aimed at the creative reuse of its stock of “sleeping” fabrics.
A real textile treasure that is synonymous with artisan craftsmanship, which comes from the Haute Couture and Prêt-à-porter collections, Women’s and Men’s.
The partnership, already started in September 2021, fits perfectly within the conscious[1]driven approach of the Maison and its mindset of giving back with attention to the territory, and identified in the French reseller, founded in 2010 by Franck Lellouche, the ideal partner, due to his experience and care to the added value that fabrics can give, his attention to responsible creativity, and his close connection to people who belong to the world of art, cinema, opera, theatre and fashion schools. Thus, chiffons, taffetà, dévoré satins, crêpes de chines with floral prints, silk georgettes and guipure lace used in the Maison’s collections, preserved in the archives and otherwise destined to no longer be used, find new life. A practically natural operation for a Maison that has long been committed to restoring beauty and value to the community to which it belongs.
The ultimate goal, with this as with all the other activities that Maison Valentino has promoted and embraced, is to make a difference, carrying forward the values and the brand heritage while building, one step at a time, a new path of continuous evolution also in the search for alternative solutions to generate a positive change, giving life to creativity and reusing fabrics born for different projects in new creations and visions. Unique fabrics, rich of fascinating stories yet to be told and still too much alive to lie unused in the archives, thus initiate a new life cycle, and returning as protagonists, in the name of creativity and new areas of use
Credit : Annika Huett @annikahuett
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