K-WAY® names Shownu from ‘Monsta X’ as new global brand ambassador

K-Way®, the iconic Parisian windbreaker brand, proudly announces Shownu, leader of K-pop sensation Monsta X, as its new global ambassador for the FW24 and SS25 seasons. 

Known for its vibrant jackets and signature tricolor zippers, K-Way® has become synonymous with windbreakers worldwide. The brand’s name is so influential that it’s even recognized in the French Larousse and Italian dictionaries as the generic term for windbreakers, solidifying K-Way®’s status as the original and definitive windbreaker brand. 

Shownu is celebrated for his powerful stage presence and meticulous dedication, embodying the spirit of Gen Z. K-Way® chose him for his unique blend of energy, sophistication, and professionalism, which perfectly aligns with the brand’s values. “Shownu’s dynamic presence and refined style inspire across genres, and we see great synergy in our collaboration,” the brand stated. As part of the announcement, K-Way® released images of Shownu sporting pieces from their iconic Le Vrai collection, highlighting the timeless appeal of the brand.This partnership marks a strategic move for K-Way® as it strengthens its footprint in the Korean market. It follows the recent launch of a capsule collection with Korean artist Inchul Cha and the upcoming opening of ‘K-Way® House Hannam’ on August 23, located in the heart of Seoul’s bustling Hannam-dong shopping district. This flagship store aims to enhance consumer engagement and expand the brand’s presence in Korea. 

K-Way® is excited to join forces with Shownu, an artist who exemplifies dedication, passion, and leadership - qualities that resonate deeply with the brand’s commitment to global growth and influence.