Burberry launches city experience in Shanghai

Introducing Burberry Rose, the third stop for Burberry Streets – a series of takeovers that celebrate the art of discovery and exploration in cities worldwide. The event merges the brand’s forward-thinking vision with its rich heritage, bringing modern British luxury to life in new and innovative ways. Immersive experiences, installations and events will unfold across the streets, showcasing the brand’s signatures, such as seasonal check in knight blue, rose print, and the newly refreshed Equestrian Knight Design. 

At Burberry Rose, take a walk through Petal Maze, an installation inspired by the English rose – a motif explored throughout Daniel Lee’s first collection. Brought to life using handcrafted sculpted shapes such as petals, stems and leaves, each element showcases Burberry’s latest Winter 2023 collection. Burberry for breakfast? Burberry Rose brings a taste of Britain to Shanghai with a pop-up of Norman’s – a North London café renowned for its British cuisine. The temporary space will combine Norman’s signature aesthetic with elements from Burberry’s latest creative expression. A selection of elevated café classics will be served throughout the takeover. 

Symbols of the house will be seen in multiple locations. Equestrian Knight flags will fly on Panyu Road. Posters of Winter 2023 campaign will take to the streets on bus stops and billboards, and buses running through the city centre will be wrapped in Daniel Lee’s rose print. The series coincides with the highly anticipated launch of Winter 2023, Daniel Lee’s first collection for the brand – now available both in store and online, alongside a redesign of its ecommerce website, marking a new era and creative vision for Burberry. Wednesday 21 October – Sunday 31 December 381 Panyu Road Happy Lane Shanghai China