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CHANEL OPENS A DOUBLE BOUTIQUE IN MONACO

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Events / Fashion house - 4/15/19

A luxury destination and a very special shopping stopover, from April 2019, the Principality of Monaco will be welcoming a CHANEL double boutique, dedicated to fashion and to watches and fine jewelry. Two adjoining addresses united in one new complex: the One Monte-Carlo. CHANEL has chosen to show two facets of the House, each one with its own identity, in an original architectural ensemble, accessible by two distinct entrances. Single yet double, its structure is cut up into spaces and asymmetric levels, that are by turns independent or interconnecting.

A building with contemporary and understated lines serves as the showcase for this CHANEL double boutique designed by architect Peter Marino. On both sides of the façade, French windows reaching the height of nearly 6 meters, soar to the upper level of the boutique. On the watches and fine jewelry side, behind the display cabinets, vast curtains woven by the House of Lesage retain the confidentiality of the space. Conversely, on the other side of the building, the windows offer an uninterrupted view over the Ready-to-Wear and accessory collections. A difference in conception that transforms the interior of each boutique into a truly complementary and unprecedented shopping experience. The codes of CHANEL and references to the life of Gabrielle Chanel are both represented: traversed by the design vision of Peter Marino and the House’s taste for art, they blend naturally into the peaceful atmosphere and the art de vivre of the Riviera.

Right from the entrance, the watches and fine jewelry boutique is bathed in a soft warm luminosity: the ivory lacquer walls are set with gold linear inclusions, the black granite floor of the threshold precedes a textured beige carpet. Facing the presentation counters, stools in tweed are an invitation to comfortably discover the iconic lines of the House, the High Jewelry collections, the Camélia, Coco Crush and Comète collections, among others, as well as the J12, the Boy.Friend and the Code Coco watches… A salon composed of club chairs, console tables, a coffee table designed by Ingrid Donat and a pair of Goossens lamps in crystal and bronze wheat sheaves, encourages taking one’s time. A screen worked with gold leaf by the artist Nancy Lorenz frames an 18th century fireplace. On the same level, ivory coloured textured walls and a floor in veined grey stone welcomes visitors into the fashion boutique. Combined with the natural daylight, the colours of CHANEL merge fully with the serenity that characterises the South of France. Set around a podium of mannequins, the accessories, bags and small leather goods are honoured. Positioned on large light-coloured rugs, stools in tweed face the counters presenting the accessories of the season. Sit down, relax, enjoy the moment, again and again…

While independent on the ground floor, the two boutiques subsequently interlink on the floor above: each side is equipped with a lift veneered with mirrors and gold metallic mesh that lead to a shared upper level. A dramatic floating staircase in white marble that is accessible only from the fashion boutique, also leads upstairs. Separated by a black parquet floored corridor decorated with four lithographs by Agnès Martin, the two boutiques are distinguished by their own mise-en-scene.

Around the black lacquered counters, display cases and chairs in braided leather, the walls of the watches and fine jewelry space are swathed with a custom crackled Coromandel lacquer. Its burgundy hues are reminiscent of CHANEL’s rouge noir and the garnet lining of the iconic bags. On the floor, a two-tone carpet belted with black parquet adopts the clean and graphic lines so dear to CHANEL. Protected from the exterior gaze, a salon adorned with a work by Vik Muniz representing Gabrielle Chanel hides beneath an archway. A décor that breathes intimacy in which to discover and try on the unique and exceptional pieces of high jewelry.

The second part of the first floor is reserved for the fashion collections and features textured white stucco walls, interplays of materials and a luminescent palette of ivory and beige. The graphic effect is reinforced by the black parquet, covered in places with geometrically patterned rugs. It is here that the Ready-to-Wear silhouettes from the Spring-Summer 2019 collection are presented, accessorised with the bags and the costume jewelry of the season. A double salon made up of sofas and armchairs in tweed spreads out in the centre. A metal and crystal screen by Christophe Côme dresses a mantlepiece. A coffee table by Michael Pohu in blackened engraved metal and a Wendell Castle chair complete the décor that is both contemporary and welcoming.

A few steps away are three spacious fitting rooms finished in pale crackled lacquer for trying on the Ready-to-Wear pieces: inside, works by Peter Dayton and Shelter Serra revisit Mademoiselle Chanel’s emblematic camellia and pearls. From the entrance to the try on rooms, the boutique presents 27 artworks by 19 different artists, all selected by Peter Marino especially for this location.

Atypical in its construction, the new House of CHANEL in Monaco is home to a final space on the lower level of the fashion boutique. Accessible via an elevator and by the grand marble staircase, this lower floor adopts a fourth variation of the CHANEL codes: veined grey stone sliced through with black granite, two-tone patterned carpet, ribbed vinyl panels and pale textured walls which reflect the day light subdued by curtains. A tubular structure hung with blocks presents the costume jewelry adding a certain graphic dimension to the space.

Further along, a salon enhanced with a Goossens chandelier is home to the shoes of the season: try the shoes while sitting on the leather and tweed armchairs, an ottoman or a sofa in tweed, installed by an ivory marble coffee table, a console table in crackled black lacquer topped with Goossens candelabrum and a mirror by the artist Curtis Jere.

Inspired by the tranquillity and gentle pace of life on the Côte d’Azur, the CHANEL double boutique in Monaco opens a new door into the universe of the House. Its history is recounted through a modern mise-en-scene and its codes are delivered in a renewed yet instantly recognisable reading.


CHANEL Fashion Boutique
One Monte-Carlo
Place du Casino
98 000 Monaco
Tel: (+377) 93 50 55 55


CHANEL Watches and Fine Jewelry Boutique
One Monte-Carlo
Promenade Princesse Charlène
98 000 Monaco
Tel: (+377) 97 97 43 60


Opening hours: Monday to Saturday from 10am to 7pm
From May 5th and during the summer months, open on Sundays from 12 noon to 7pm.

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